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Business/Marketing (MARK)

Office of the Deputy Dean (202) 687-4752
McDonough School of Business website

FIRST SESSION (June 2-July 3)

Principles of Marketing
Ostapenko
MARK-220-10
MTWR 8:00-10:00 a.m.
3 cr.

Prereq: Must have at least Sophomore standing.  This is a first course on tools and approaches for making marketing decisions.  Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising.  Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.

Brand Management
Ostapenko
MARK-240-10
MTWR 10:30 a.m.-12:30 p.m.
3 cr. MSB Students Only

MARK-240-11
MTWR 10:30 a.m.-12:30 p.m.
3 cr. $25 fee; non-MSB Students Only

THIS COURSE HAS BEEN CANCELLED

SECOND SESSION (July 7-August 8)

Principles of Marketing
Mazvancheryl
MARK-220-20
MTWR 1:30-3:30 p.m.
3 cr.

Prereq: Must have at least Sophomore standing.  This is a first course on tools and approaches for making marketing decisions.  Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising.  Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.

Marketing Research
Vermillion
MARK-221-20
MTWR 6:00-8:00 p.m.
3 cr. MSB Students Only

MARK-221-21
MTWR 6:00-8:00 p.m.
3 cr.; $25 fee; non-MSB Students Only

THIS COURSE HAS BEEN CANCELLED. 

Brand Management
Ostapenko
MARK-240-20
MTWR 8:00-10:00 a.m.
3 cr. MSB Students Only

MARK-240-21
MTWR 8:00-10:00 a.m.
3 cr. $25 fee; non-MSB Students Only

THIS COURSE HAS BEEN CANCELLED.

Marketing Strategy
Ostapenko
MARK-250-20
MTWR 10:30 a.m.-12:30 p.m.
3 cr. MSB Students Only

MARK-250-21
MTWR 10:30 a.m.-12:30 p.m.
3 cr.; $25 fee; non-MSB Students Only

Prereq: Must have at least Sophomore standing.  The course will focus on the ability to develop, implement, and critically evaluate marketing strategy for a product or service.  It will provide the conceptual framework and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and profitability in the face of ever-changing customer needs and competitive offerings.  The course provides a general overview of the marketing strategy theory, practice, and applications for students with some prior academic or work experience in marketing.  It covers various strategic marketing aspects: (a) elements and principles of strategic marketing philosophy and practices; (b) managerial instruments and techniques of branding strategy development; (c) requirements of an acceptable brand audit analysis, and (d) issues involved in various strategic brand management decisions.

International Business
O'Connor
MARK-261-20
MTWR 6:00-8:00 p.m.
3 cr.

This is a first course in the theory and practice of international business.  After building a foundation of international trade, foreign direct investment, exchange rates, and government policy, the course emphasis is on the application of concepts to the solution of international business problems.  It focuses on areas such as international market entry, the internationalization of the marketing, finance and management functions within the firm, and the development of global business strategies.

Courses Offered Abroad:

For program information, see Hong Kong, China.